Shoppers need less pay day cash to nab holiday gifts

Xmas Gifts

Shoppers may have to part with less pay day cash to stock up under the tree this year. Image from Wikimedia Commons.

Shoppers may end up having to part with less pay day cash during holiday shopping this year. Consumer items that are common gifts are priced drastically lower than they have been in decades. The news may not be fantastic for retailers if sales are sluggish, though.

Gift items going for least amount of pay day cash in decades

Shoppers may have to part with less pay day cash to stuff stockings this year. The average prices on consumer goods that typically fly off shelves during the holiday shopping season are at the lowest levels in decades, according to CNN. The price of small appliances, like toasters and coffee makers has dropped 30 percent since 1998. Television sets have dropped more than 90 percent since 1980, and stereo equipment has dropped 50 percent in price since that time. The benefit for consumers that they “get to buy more crap,” as John Norris, a wealth management director in Birmingham, Alabama, puts it. Typically, a good shopping spree results in a lot of people needing installment loans to cover the tab, but that may not be the case this year.

Discounts at register pick up the pace

Retailers are offering more discounts than ever, despite the fact that shoppers were buying more this year, according to USA Today. The gains in holiday sales, especially around Black Friday, have been slight, but gains were realized nevertheless. Consumers have been shopping more, but not using credit cards to excess and running for a loan until payday in January. Retailers are willing to keep offering sales and discounts to get people into the stores to spend some fast cash.

Every little bit helps

Though economic conditions are such that people are not spending wildly like in past years, they are willing to spend a bit on gifts for the holidays. Whether it is a little something for themselves, or a loved one, the confidence among the public to shop again is an encouraging sign.



USA Today