The buzz around the cooler, in the thousands of marketing firms and corporate marketing departments, is raving about content and video marketing. Since the rise of tech innovations – that have increased bandwidth and Internet speeds globally – content-heavy marketing campaigns have become the norm. More and more top brands are ditching dated marketing techniques with the hopes of going viral. The primary means of going viral is with video content that is unique, engaging and has clear calls to action for potential customers.
A viral video also serves a secondary purpose of reducing marketing costs as users, who share the content, are adding to the reach of the campaign with little to no extra costs for marketers.
According to facts from Websitebuilder1, the market trends point to a steady and
exponential rise in video marketing. Furthermore, this trend has no end in site and the future of marketing will definitely be video – and content – heavy.
The growth of video marketing is nothing short of phenomenal. Youtube, the world’s largest video content sharing platform, has over 1 billion users and has seen steady growth, in watch hours and time spent viewing the video, rise 50% per year, consistently, for the past few years.
Between 2015 and 2017, video ad spending increased by 67%.
The rise of video-based social media platforms, including Snapchat and Instagram, have garnered huge growth of their user and viewership since their launches. It is estimated that, between 2010 and 2014, the average view time per Internet user doubled when it came to watching video online.
When it comes to user buying habits, video marketing is a clear winner. A user is ten times more likely to share video content than non-video content. Furthermore, compared to TV, video marketing has a 50% to 27% advantage in brand recall and a 2:1 advantage, in terms of message recall.
To further demonstrate its advantage, a video ad has a 1.27 times higher ROI online vs. TV. One-third of companies increased their conversion rates by as much as 90% with video marketing and personal email videos, increasing sales by up to 500%.
Another interesting fact is that shorter videos have an 89% better conversion rate.
The video marketing trends are only getting bigger; by 2020 analysts expect video traffic to triple, compared to traffic logged in 2015. It is expected that 75% of all mobile traffic will be video by 2020, and for every second, 1 million minutes of video will be online. Facebook another major player in the online game estimated that, by 2018, 90% of their content will be video.
The trends demonstrating continual growth in the video marketing industry have been proven by steady user and sales data. As more of the world gets online, brands will turn more and more to engaging video content to market their products to the ever-increasing potential market online. In 2016, 96% of advertisers used video marketing, and soon that number will edge closer to 100, as video marketing becomes the clear future of content marketing.